An effective social media campaign requires two things, content and consistency.  Creating a social media campaign is as simple as, well, using little tiles with letters to make words. Social media as a tool to connect with your customers, clients and stakeholders is so powerful because of its simplicity.

The story is told of an experienced brass-smith, the last in the line of a family of craftsmen. Working in his shop one afternoon, a stranger wandered by, marveling at the painstaking care the craftsman took as he polished his latest work, an ornate solid brass door.

After a few minutes in awed silence, the stranger asked: “How do you know when it’s done?”

The craftsmen barely looked up as he continued to brush and polish the burnished flowers.  “It’s never done, I just keep polishing until they come and take it away.”

An acquisition editor from Broadman Holman publishing group recently said that an editor’s first inclination when reading a new book proposal isn’t to consider saying “No.” His first answer to your proposal is “No.” Your responsibility as a writer is to craft a book proposal that gives the editor an overwhelming reason to say “Yes!”

But what are those reasons? How can a new author get their proposal to the top of the pile, in serious consideration for publication?